The Private Division diamond is a mark of quality and craftsmanship.
The combination mark reads clearly across media with emphasis on the diamond.
When applied to packaging, the diamond becomes a clear and bold identifier.


Brand application examples.
Skate decks because, why not?
Visual exploration where the diamond is a portal into another world.
Logo animation style frames showing the diamond formation - a tense yet triumphant birth.
The final logo animation.
Credits/
Concept, Creative Direction & Design: Charles Bae
Logo Animation Motion Design: Lucas Hearl
Logo Animation Audio Design: CoPiliot
Client: Take-Two Interactive
Brand Lead: Tom Bass

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