For most of the high level concepts, I created composites using in-game 3D assets. It's worth mentioning this isn't usually the case. Creating marketing art sometimes happens very early in the actual game development stage so access to 3D models can be difficult. Luckily I was able to pose Sebastian and render in Maya as a base. Obviously most of the work is in 2D compositing. The style frames are not always pretty, but serve as a good visual target before moving into production. The final high resolution key art for all of The Evil Within was created by Meduzarts.
Credits/
Concept & Creative Direction: Charles Bae
High Resolution Art: Meduzarts
Client: Bethesda Softworks
Brand Manager: David Clayman, Carlos Guice