Started with a few roughs. Moved quickly into posing in 3D as it was more efficient than sketching. We ended up with around 15-20 different poses with a huge variety of 2D design treatments.
Client: Reservoir Creative
Creative Direction: Pascal Ruest
Art Direction & Design: Charles Bae
2D Compositing: Charles Bae
3D Models and Lighting: Muhammad Waseem, Patrick Beauchamp