Various marketing key art and concept sketches that led to the finals below.
Credits /
Concept and Creative Direction: Charles Bae
High Resolution Key Art: Meduzarts
Client: Bethesda Softworks
Brand Manager: Regi Jacob, Benji Han
I led the integrated marketing creative from the ground up including branding, logo design, visual ID, key art, web design, branded video content, and a mobile game. I worked very closely with the brand manager (Regi Jacob) at Bethesda. We burned the midnight oil together, wrote trailer scripts, prequel scripts, music lyrics, and more. Below are a collection of key art concepts and rendered images.