Charles Bae / Creative Director
Acquired by Publicis Groupe
I am a seasoned Creative Director with a focus on developing the marketing visual language of new and existing video game IP. I work directly with game creators and publishers to help craft distinct core visual identities for their games. I offer a bespoke, personal, and highly collaborative creative experience for my clients who are often looking for an alternative to a traditional creative agency.
Previously, I co-founded Rokkan (now Razorfish), a digital creative agency turned full service advertising agency. In 2013, Rokkan was recognized as the #1 Agency to Watch in Ad Age's Agency A-List Issue Top 10 Agencies to Watch. We grew the agency to +100 people with offices in NYC, LA, Chicago, and Singapore. As Chief Creative Officer, I led the creative vision for the agency. I directly oversaw several marquee digital products & platforms and advertising campaigns for JetBlue, VirginAmerica, Bethesda Softworks, 2K Games, Nintendo, Purina, and The Humane Society of the United States. In 2013 Rokkan was acquired by Publicis Groupe. I exited the agency in 2016 to work exclusively in the gaming industry.
My extensive background encompasses advertising, digital products & platforms, campaign development, creative strategy, branding, graphic design, illustration, animation, and more. Having managed an award-winning 100-person creative agency, I bring not only creative expertise but also leadership experience.
Services /
Creative Direction
Logo Design
Key Art Concepts
Illustration
Visual ID Development
Creative Strategy
Style Guides
Gaming Clients /
Private Division
Amazon Games
Blumhouse Games
Bethesda
2K Games
Ubisoft
Paradox Interactive
Reflector Entertainment
Nintendo
Nacon
WB Games
Yellow Brick Games
Publications /
Bitmap Books - The Art of The Box