About

Charles Bae / Creative Director

Former Chief Creative Officer & Co-Founder Rokkan (Now Razorfish)

Acquired by Publicis Groupe

I am a seasoned Creative Director with a focus on developing the marketing visual language of new and existing video game IP. I work directly with game creators and publishers to help craft distinct core visual identities for their games. I offer a bespoke, personal, and highly collaborative creative experience for my clients who are often looking for an alternative to a traditional creative agency.

Previously, I co-founded Rokkan (now Razorfish), a digital creative agency turned full service advertising agency. In 2013, Rokkan was recognized as the #1 Agency to Watch in Ad Age's Agency A-List Issue Top 10 Agencies to Watch. We grew the agency to +100 people with offices in NYC, LA, Chicago, and Singapore. As Chief Creative Officer, I led the creative vision for the agency. I directly oversaw several marquee digital products & platforms and advertising campaigns for JetBlue, VirginAmerica, Bethesda Softworks, 2K Games, Nintendo, Purina, and The Humane Society of the United States. In 2013 Rokkan was acquired by Publicis Groupe. I exited the agency in 2016 to work exclusively in the gaming industry.

My extensive background encompasses advertising, digital products & platforms, campaign development, creative strategy, branding, graphic design, illustration, animation, and more. Having managed an award-winning 100-person creative agency, I bring not only creative expertise but also leadership experience.

Say hi! charlesbaecreative@gmail.com

Services /

Creative Direction

Logo Design

Key Art Concepts

Illustration

Visual ID Development

Creative Strategy

Style Guides

Gaming Clients /

Private Division

Amazon Games