Logo exploration using the initial game working title "Warrior". The name was later changed to BattleCry and logo exploration had to be started from the ground up.
Final BattleCry logos based off of old woodblock letters. I vectorized the letters from woodblock scans. Part of the visual language I developed was to have abstract shadows in the background to give a sense of natural daylight on the battlefield.
Concept image I created for the visual ID. It was also used as announce key art.
Faction icons created for marketing.
Faction and warrior display system for marketing posters.
Putting it all together on character key art (splash art).
More examples of character key art and visual ID in use.
An example of one-off marketing art that could be used at conventions and trade-shows.