![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/c250d8b651ba03825307e7a1_rw_1920.jpg?h=b09dee4de49da85edea5ef21570ffb9f)
Logo exploration using the initial game working title "Warrior". The name was later changed to BattleCry and logo exploration had to be started from the ground up.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/6a97707959d084466c9ad100_rw_1920.jpg?h=1cdcd335a8afcff4923116a394f89a34)
Final BattleCry logos based off of old woodblock letters. I vectorized the letters from woodblock scans. Part of the visual language I developed was to have abstract shadows in the background to give a sense of natural daylight on the battlefield.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/f2baa997a8dd5345917ea709_rw_1920.jpg?h=4441a2a8493670893765bc1addd9a15d)
Concept image I created for the visual ID. It was also used as announce key art.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/7b37fc673b0c3ac637421d62_rw_1920.jpg?h=d2f92246c2488ab37414fb7aae48fc9f)
Faction icons created for marketing.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/d92f683894ab5ad6cdfb7176_rw_1920.jpg?h=ef41438cdd1b5599c14950e138f82bba)
Faction and warrior display system for marketing posters.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/7a8666462b7be976b037d944_rw_1920.jpg?h=125cf5ccb83d144ae33ce9d4d80fc8cd)
Putting it all together on character key art (splash art).
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/3fc6f21c2adb61c716032e66_rw_1920.jpg?h=d7cb862d5927e09c0ae9732a659efc44)
More examples of character key art and visual ID in use.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/cf875198ea9a2e7bfb447670_rw_1920.jpg?h=4d0421459d4b35701e138e130b0c0338)
An example of one-off marketing art that could be used at conventions and trade-shows.