Dishonored Key Art

I led the integrated marketing creative from the ground up including branding, logo design, visual ID, key art, web design, branded video content, and a mobile game. I worked very closely with the brand manager (Regi Jacob) at Bethesda. We burned the midnight oil together, wrote trailer scripts, prequel scripts, music lyrics, and then some. It was an amazing experience. This level of collaboration and attention to detail was necessary in order to launch a new single-player focused action/stealth IP during a time of MOBA and MMO market domination. Regi, thx for the life-changing opportunity. Below are a collection of key art concepts and rendered images.

Various marketing key art and concept sketches that led to the finals below.

Credits/

Concept and Creative Direction: Charles Bae

High Resolution Key Art: Meduzarts

Client: Bethesda Softworks

Brand Manager: Regi Jacob, Benji Han

NOTE: The agency, Razorfish is falsely taking credit for the creation of the Dishonored branding and marketing campaign. They nor anyone employed at Razorfish were involved. Rokkan (my former agency where I was a co-founder and chief creative officer) created this work. Rokkan was purchased by Publicis around 2016. In 2020 Rokkan was dissolved into a relaunch of Razorfish and they appropriated this work into their own portfolio.

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