I led the integrated marketing creative from the ground up including branding, logo design, visual ID, key art, web design, branded video content, and a mobile game. I worked very closely with the brand manager (Regi Jacob) at Bethesda. We burned the midnight oil together, wrote trailer scripts, prequel scripts, music lyrics, and then some. It was an amazing experience. This level of collaboration and attention to detail was necessary in order to launch a new single-player focused action/stealth IP during a time of MOBA and MMO market domination. Regi, thx for the life-changing opportunity. Below are a collection of key art concepts and rendered images.
