![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/b199b624-6aa6-4b13-8d04-0be1f783c27c_rw_1920.jpg?h=fbdea2090a5775464ec73474300aab5f)
![Tagline and icons](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/55dc0dc8-0e6f-47fa-84b7-bee393200ba9_rw_1200.png?h=7b4b0c04028cb3dd0cc0e92432a9700e)
Tagline and icons
![Iron Cloud vector asset](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/7e34e408-5df6-4af5-9475-3ac6c8c0f76e_rw_1200.jpg?h=dd1121153ca1ecc85d2158e7e76e0562)
Iron Cloud vector asset
2D visual language application example for campaign.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/9a05ce91-f6cf-4fd3-9310-adc9b7a87c4d_rw_1920.jpg?h=2c1e0d8f58dd9c67f274f260a8779943)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/a381ccfa-52e4-454f-b7ec-d1091449cb53_rw_1920.jpg?h=b586cc579ff1f7a51470974a706dc994)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/ee3db1de-143a-4088-9371-5a74cec31277_rw_1920.jpg?h=847c04cf002bc1a237c9e6f885ac6f9a)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/0c8e28c6-1970-40c6-9803-da76f51b7211_rw_1920.jpg?h=acedece530a16334f8996ec5342f29fa)
![YouTube thumbnail template](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/dabb5edb-153d-4c88-af3c-2cae15ec1bcd_rw_1920.jpg?h=60bcb01b9c9096fb821607cee3ecf1d6)
YouTube thumbnail template
![YouTube thumbnail template](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/6df961cb-750d-401d-9d8d-bcfc8f2b6e90_rw_1920.jpg?h=a9760f3cb4694d4ad9a5bde0196aa1ac)
YouTube thumbnail template
A few pages from the brand style guide below. It was a "light" style guide to start. The long-term goal was to provide creative support and guidelines for seasonal content.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/60d0eefc-0888-4c02-b47d-49dd8bc55d19_rw_3840.png?h=b7c0e04c4db8a246afa699c02b4d0db6)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/4874e204-7b00-4c05-b6eb-0afa1cf97c7a_rw_3840.png?h=fa262ad0b8d06f6c18a78e3c2b23e280)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/2424b8b6-ed9e-4342-bd69-4d2d81491c0a_rw_3840.png?h=6293337e5c1f9ff3d8a53a79f636cb4c)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/12771270-77d3-4f25-a547-6714fa581395_rw_3840.png?h=e246f44fa6ec2a48be25540e876e9640)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/5ee90c09-9b87-4bff-a56c-19a1d33a6c9a_rw_3840.png?h=991a85d72f1e6745c9c48840db985f3b)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/dbe77c59-8503-4220-b263-67d1708796cf_rw_3840.png?h=3f240dd99325049271387865b35fa06c)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/b3b1f982-5791-4dd3-8a04-82b30a86ca01_rw_3840.png?h=47383496c3e15494373b03c3e27840aa)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/9e1c7ff3-4b7c-4327-9c4b-81f21202e5c1_rw_3840.png?h=b12c62c47eb52b60d129ab3197ddf571)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/c968f285-6933-4f4b-8769-9efb0b8f27d2_rw_3840.png?h=867f732186efd103ca9c4b690c021876)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/7e28278d-62c1-4978-ac16-d531a0e2d936_rw_3840.png?h=49c48e67d3991e328fdc4d1e4924e767)
Below is my preferred logo. It wasn't perfect but the original intention was for the container to be better integrated and not separated by color.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/8798858c-faea-47bd-ae0a-4ec33208e2db_rw_1920.jpg?h=aee36b4f0a9d1409d02f4f1e9abd91de)
The backslash on the "R" was mandated so I tried to create more meaning by adding a +/- as a visual representation of the core theme of the game. The +/- meant additive and subtractive (integration and disintegration). The logo to symbol animation would have ended on the [ - ] symbol.
Credits/
Client: Private Division, V1 Interactive
Creative Direction and Design: Charles Bae