![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/85934e25-8fb2-4ad1-bcca-ce47fe746af5_rw_1920.jpg?h=1531bd78dba4b76fafa3e093e63639ed)
The Private Division diamond is a mark of quality and craftsmanship.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/078c07eb-2d95-4ae6-8f3b-b1145eb943e4_rw_1920.jpg?h=5b47b020e78ef6790e5880fad3d39e4b)
The combination mark reads clearly across media with emphasis on the diamond.
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/ab7dd14b-d350-4caf-8b5e-5950e42cafa3_rw_1920.jpg?h=fd6dfc18ea5942dfd2f707843303e403)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/461d7bb4-348a-46c5-9e1f-f2a21cf731cf_rw_1920.jpg?h=8335b7c2b6c44fbbfee83d0117d4ee22)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/95b1bccc-4a63-4897-a748-9b8bb790cc89_rw_1200.jpg?h=f3e10e127cf71dcdd32f73441f0be00d)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/55251564-5ce1-40c2-9421-b923b758c173_rw_1200.jpg?h=f0eed6db95797586c29182ac8e8a7f57)
![](https://cdn.myportfolio.com/104baae407c3bf6924ab16701d4f9991/dffce935-4ba9-47b6-8fbf-83ccfd62fc8c_rw_1920.jpg?h=b1b7270d2357e9afadabdca6d6058871)
Logo animation style frames showing the diamond formation - a tense yet triumphant birth.
The final logo animation.
Credits/
Concept, Creative Direction & Design: Charles Bae
Logo Animation Motion Design: Lucas Hearl
Logo Animation Audio Design: CoPiliot
Client: Take-Two Interactive
Brand Lead: Tom Bass